Have a nice break!

These Bounty advertisements are creative and effective. They've very subtly shown their product in each ad, within an environment that you'd likely be using it in.  It's interesting that they have not included any people in the pictures. I think it's a good choice, as to isolate the focus, but it's certainly not a common sight! Immediately upon viewing these advertisements, I think clever and fun. I'm not going anywhere warm for break, but I hope some of you are!

Communication Arts Advertising Annual, 2010

identity

 

These designs were done by the Bartok group

I decided to post these examples this week because I feel that they are very relevant to what we're doing in class.  Above, you can see that the brochure and website are well integrated by design.  The same color palette, pictures, and typographic treatment can be found in each design.  This helps make the brand recognizable and characteristic. I really like how they've balanced the warm red with the earthy green.  They've managed to use "Christmas" colors without conveying the holiday whatsoever!