oooo aaaa

Pacific Paint "Creatures" campaign

Print Ads, Consumer 

Jake Tesoro/Manuel Villafania/Nolan Fabular, art directors; Bryan Sly, writers; Melvin Mangada, executive creative director; G-nie Arambulo, photographer; Rusby Gonzales, digital designer; May Dalisay, agency producer; Chromagraph, production company; Kara Filamor, account director; PHD Media Network, media agency; Pacific Paint (Boysen) Philippines Inc., client. 

This series of advertisements is stunning.  I like the use of black backgrounds which not only make the creatures jump off the page, but also serve to unite the three.  The use of colors that resemble creatures in life helps to make them easily apparent.  I like the simplicity of these advertisements and the fact that they could easily double as fine art.  The logo placement is very tasteful and unobtrusive.  The highlights reveal a shiny quality that looks good for the ad and the paint!

she got hops

The photograph above was displayed within a series including similar images, featuring different sports and athletes.  I love the raw energy and awe inspiring nature of this piece.  The photographer's choice of using black and white gives the photo even more of a dramatic edge than is already created by the arms of the crowd.

smart car

Found in: Lürzer's Intl Archive Vol 3 - 2010

I find this advertisement to be brilliant.  It is simple, humorous, and innovative.  The point of view at which the car is shown is unconventional, visually interesting, and curiosity inspiring.  I believe the choice of background color may be a subtle implication of "green" ideology.  This is the only aspect of the design I may change, if it were my work.  I feel the color-concept relationship in all this green advertising is way overused and not very interesting.  Perhaps I'm just hyper-sensitive and this ad isn't making this connection at all..what do you think?

a fine piece of mail

This greeting card was found in Celebration Graphics Sourcebook by John Jones.  I'm attracted to the personal quality and creativity exhibited through the use of an actual sparkler.  In case you can't read the top of the card pictured up top, it says "Begin the New Year brightly."  The front, inner top and bottom, and back of the card are unified through the repetitious use of the sparkler concept.  The instructions are cute and silly, but certainly enhance the design.  There was some good thought put into this design and It will be an inspiration to me in our upcoming menu project.