Evian "The Baby Inside" print ads
FOUND IN: Lürzer's Int'l Archive
Ads, TV and Posters worldwide Vol. 3-2010
Agnes Cavard, art director;
Valerie Chidlovsky, writer;
Agnes Cavard/Valerie Chidlovsky, creative directors;
Nathaniel Goldberg, photographer.
Agnes Cavard, art director;
Valerie Chidlovsky, writer;
Agnes Cavard/Valerie Chidlovsky, creative directors;
Nathaniel Goldberg, photographer.
This series of ads is silly, clever, striking, and unforgettable. I'm attracted to Evian's campaign and the two men above in particular because they are funny. I love when t-shirt artists employ this technique, which involves the person wearing the shirt in the design. I have a t-shirt that has what look like necklaces strung across it and in graphic design way back in high school, I made a t-shirt with an unbuttoning dress shirt. It's an idea that's used a lot, but it hasn't gotten old to me yet. Benji - I love what you've done for your t-shirt design and I see similarities in your concept.
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