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Pacific Paint "Creatures" campaign

Print Ads, Consumer 

Jake Tesoro/Manuel Villafania/Nolan Fabular, art directors; Bryan Sly, writers; Melvin Mangada, executive creative director; G-nie Arambulo, photographer; Rusby Gonzales, digital designer; May Dalisay, agency producer; Chromagraph, production company; Kara Filamor, account director; PHD Media Network, media agency; Pacific Paint (Boysen) Philippines Inc., client. 

This series of advertisements is stunning.  I like the use of black backgrounds which not only make the creatures jump off the page, but also serve to unite the three.  The use of colors that resemble creatures in life helps to make them easily apparent.  I like the simplicity of these advertisements and the fact that they could easily double as fine art.  The logo placement is very tasteful and unobtrusive.  The highlights reveal a shiny quality that looks good for the ad and the paint!